Senior Living Marketing and Sales Blog

Today, marketers and sales professionals should be using technology to offer up as much transparency and helpful information as possible. They shouldn’t sell, but rather guide prospects in making a decision that’s right for them or their loved ones.

There’s been a lot of buzz lately about the power of Facebook advertising. Marketers everywhere are investing marketing budgets in this channel because of its laser-focused targeting capabilities and potential reach.

Facebook was the first social media platform senior care marketers had to be on in order to be relevant. With over 2.01 billion Facebook users, and 1.32 billion users who log on daily, Facebook has consistently outperformed every other social media channel for many years.

Many of the marketing and sales professionals we’ve met in the senior care  industry are finding it difficult to generate and close their leads. In fact, those issues are common across all the industries we’ve worked with.

Everyone is entitled to his/her opinion, but a negative comment can have harsh effects on your facility if it is not properly addressed.