Marketing automation software has grown in popularity in recent years and is now commonly used in most industries. Take a look at these 5 questions to ask yourself when evaluating marketing automat
Think of your website as your most important salesperson. Your website never sleeps. It never needs a day off. It can speak to thousands of people at one time. So how can you update your site to dr
As a senior living marketer, how can you find a way to produce blog content for your website? Why would you even bother with maintaining a blog at all? Because content marketing is a proven, effective
Marketing trends can be tricky. Sometimes, a trend can signal the latest and greatest tactic for growing your business. Other times, a trend can turn out to be a passing fad and a total waste of time.
Today, marketers and sales professionals should be using technology to offer up as much transparency and helpful information as possible. They shouldn’t sell, but rather guide prospects in making a
There’s been a lot of buzz lately about the power of Facebook advertising. Marketers everywhere are investing marketing budgets in this channel because of its laser-focused targeting capabilities an
Facebook was the first social media platform senior care marketers had to be on in order to be relevant. With over 2.01 billion Facebook users, and 1.32 billion users who log on daily, Facebook has
Many of the marketing and sales professionals we’ve met in the senior care industry are finding it difficult to generate and close their leads. In fact, those issues are common across all the indu
Everyone is entitled to his/her opinion, but a negative comment can have harsh effects on your facility if it is not properly addressed.
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