Should Your Senior Living Organization Use Marketing Automation?
Marketing automation software has grown in popularity in recent years and is now commonly used in most industries. Take a look at these 5 questions to ask yourself when evaluating marketing automat
Drive More Senior Living Leads With These 3 Website Changes
Think of your website as your most important salesperson. Your website never sleeps. It never needs a day off. It can speak to thousands of people at one time. So how can you update your site to dr
5 Ways to Make Senior Living Blogging Easier
As a senior living marketer, how can you find a way to produce blog content for your website? Why would you even bother with maintaining a blog at all? Because content marketing is a proven, effective
Top 2023 Senior Living Marketing Trends
Marketing trends can be tricky. Sometimes, a trend can signal the latest and greatest tactic for growing your business. Other times, a trend can turn out to be a passing fad and a total waste of time.
How Technology is Revolutionizing Senior Care Sales
Today, marketers and sales professionals should be using technology to offer up as much transparency and helpful information as possible. They shouldn’t sell, but rather guide prospects in making a
Don’t Overlook Facebook Advertising for Senior Care Recruitment
There’s been a lot of buzz lately about the power of Facebook advertising. Marketers everywhere are investing marketing budgets in this channel because of its laser-focused targeting capabilities an
Save Hours of Time Managing Your Senior Care Social Media Accounts
Facebook was the first social media platform senior care marketers had to be on in order to be relevant. With over 2.01 billion Facebook users, and 1.32 billion users who log on daily, Facebook has
4 Assisted Living Marketing Ideas to Drive Sales Growth
Many of the marketing and sales professionals we’ve met in the senior care industry are finding it difficult to generate and close their leads. In fact, those issues are common across all the indu
How To Handle Negative Comments on Your Assisted Living Facility’s Facebook Page
Everyone is entitled to his/her opinion, but a negative comment can have harsh effects on your facility if it is not properly addressed.