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In 2018, a traditional marketing and sales approach doesn’t cut it. A sole focus on moving prospects through a marketing and sales funnel can create unwanted friction for the individual.

Your senior care community provides a great service to your residents and their families, but is your website showcasing the quality of care you provide?

For seniors or their relatives, deciding which senior care community is the right one can be difficult. As a sales person, you need to be empathetic and deeply personal in how you communicate.

But, an effective sales strategy starts with a quick response.

Marketing automation software has grown in popularity in recent years and is now commonly used in most industries.

Take a look at these 5 questions to ask yourself when evaluating marketing automation for your senior living organization.

Think of your website as your most important salesperson. Your website never sleeps. It never needs a day off. It can speak to thousands of people at one time.

So how can you update your site to drive more leads.

As a senior living marketer, how can you find a way to produce blog content for your website? Why would you even bother with maintaining a blog at all? Because content marketing is a proven, effective technique that can generate tremendous results. We’ve seen it happen time and again.

Marketing trends can be tricky. Sometimes, a trend can signal the latest and greatest tactic for growing your business. Other times, a trend can turn out to be a passing fad and a total waste of time. So, how do you know which trends to pay attention to?

Today, marketers and sales professionals should be using technology to offer up as much transparency and helpful information as possible. They shouldn’t sell, but rather guide prospects in making a decision that’s right for them or their loved ones.

There’s been a lot of buzz lately about the power of Facebook advertising. Marketers everywhere are investing marketing budgets in this channel because of its laser-focused targeting capabilities and potential reach.

Facebook was the first social media platform senior care marketers had to be on in order to be relevant. With over 2.01 billion Facebook users, and 1.32 billion users who log on daily, Facebook has consistently outperformed every other social media channel for many years.