Senior Care Marketing and Sales Blog

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Senior Living Organizations’ Occupancy Challenges

5 things every senior care living marketer needs to know about occupancy challenges (and how to solve them).

Boost Your Digital Advertising ROI Without Spending More

Only 29 percent of senior living communities say digital advertising is their most effective lead generation tactic, but 48 percent say they plan to increase spending.

Rethinking Occupancy Rates in Senior Care Marketing

As the baby boomer population ages, the senior living and senior care industry will continue to grow. However, this growth is not without its challenges. One of the biggest challenges facing senior li

How to Plan and Execute a Digital Marketing Strategy

Learn the steps you need to take to create a digital marketing strategy for your senior care business. Use this article as a guide when planning out your strategies, tactics, and goals.

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Marketing During a Pandemic: Senior Housing Looks to Online Marketing

Learn how Senior Care can market online successfully during a global health crisis.

Turn Your Senior Housing Website into a Lead Generation Machine

Your website can be the first way someone finds you. But, turning those visitors to leads is easier than you think.

Why Local SEO is Critical for Senior Care Communities and How to Get Started

Why Local SEO is Critical for Senior Care and How to Get Started

It's as important as ever to have a robust online presence. And targeting local SEO has a lot of benefits.

It’s Time to Get Serious About Digital Marketing in Senior Living

Many senior care organizations are in a tough spot when it comes to digital marketing. They know they’re falling behind the times. They see their competitors with new websites, Facebook ads, and ste

The New Way to Market and Sell Senior Living in 2023

In 2023, a traditional marketing and sales approach doesn't cut it. A sole focus on moving prospects through a marketing and sales funnel can create unwanted friction for the individual.

Top 10 Senior Care Website Best Practices in 2023

Your senior care community provides a great service to your residents and their families, but is your website showcasing the quality of care you provide?

How to Nurture Senior Living Leads to Close More Sales

For seniors or their relatives, deciding which senior care community is the right one can be difficult. As a sales person, you need to be empathetic and deeply personal in how you communicate. But

Should Your Senior Living Organization Use Marketing Automation?

Marketing automation software has grown in popularity in recent years and is now commonly used in most industries. Take a look at these 5 questions to ask yourself when evaluating marketing automat

Drive More Senior Living Leads With These 3 Website Changes

Think of your website as your most important salesperson. Your website never sleeps. It never needs a day off. It can speak to thousands of people at one time. So how can you update your site to dr

Senior Care Growth Marketing and Sales Blog