Resources To Help You Serve More Seniors

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Cover photo - 7 Proven Ways Senior Care Organizations Generate New Business Online

The State of Senior Care Sales and Marketing in 2019

We surveyed senior living marketing and sales professionals and executives in strategic sales and marketing functions from across the Senior Care continuum.

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The State of Senior Care Sales and Marketing in 2018

In this study, we’ll share the results of the survey as well as insights on how to develop a 2018 strategic plan that can help you and your organization surpass the competition and close more sales.

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SCG 2018 State of Senior Care

Senior Care Marketing Podcast

Building a Successful Senior Care Sales Team

On Episode 24 of the Senior Care Growth Show, we interview Kelly Marcimo, VP of Sales & Marketing EF Senior Care. More than ever, people are going online to research senior living and senior care services.

What You Need to Know About Paid Search and Social Advertising for Senior Care Organizations

On Episode 23 of the Senior Care Growth Show, we interview Ross Tudor, Co-Founder of Hot Corner Digital.

How to Manage Your Online Reputation

An interview Annie Haarmann, the Head of Strategic Consulting, Healthcare and Life Sciences at Reputation.com

Growth Tips for Small, Local Home Health and Hospice Companies

An interview with David Fresquez, CEO of CareSource, a home health care company in New Mexico.
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Senior Care Marketing Tips and Insights

Must Haves for Senior Living Website Content

Crucial Senior Living Website Content: Your Guide to Building Trust and Increasing Conversions

Have you ever wondered what makes a senior living website truly effective? Here are five things your senior living website content must achieve to attract more leads.

Senior Living Organizations’ Occupancy Challenges

5 things every senior care living marketer needs to know about occupancy challenges (and how to solve them).

Boost Your Digital Advertising ROI Without Spending More

Only 29 percent of senior living communities say digital advertising is their most effective lead generation tactic, but 48 percent say they plan to increase spending.

Rethinking Occupancy Rates in Senior Care Marketing

As the baby boomer population ages, the senior living and senior care industry will continue to grow. However, this growth is not without its challenges. One of the biggest challenges facing senior living and senior care organizations is occupancy rates. Or is it? In today’s senior care landscape are occupancy rates/the dependence upon Independent Living/Assisted […]
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