Navigating Senior Living Recruiting and Hiring
On Episode 25 of the Senior Care Growth Show, we interview Kasey Devine, a senior living HR expert from Procare HR.
Building a Successful Senior Care Sales Team
On Episode 24 of the Senior Care Growth Show, we interview Kelly Marcimo, VP of Sales & Marketing EF Senior Care. More than ever, people are going online to research senior living and senior care services.
What You Need to Know About Paid Search and Social Advertising for Senior Care Organizations
On Episode 23 of the Senior Care Growth Show, we interview Ross Tudor, Co-Founder of Hot Corner Digital. More than ever, people are going online to research senior living and senior care services.
How to Manage Your Online Reputation
On Episode 22 of the Senior Care Growth Show, we interview Annie Haarmann, the Head of Strategic Consulting, Healthcare and Life Sciences at Reputation.com. More than ever, people are going online to research senior living and senior care services.
Growth Tips for Small, Local Home Health and Hospice Companies
In Episode 21 of the Senior Care Growth Show podcast, Rick Whittington interviews David Fresquez, CEO of CareSource New Mexico. CareSource is a home health care company operated in New Mexico that helps local seniors age in place at home by providing caregivers and additional resources.
How to Turn Your Website Into a Lead Generation Machine
In this episode, Rick Whittington shares a solocast and discusses a major finding from the 2019 State of Senior Care Sales and Marketing report. Forty-nine percent of senior care organizations report generating enough leads as their top marketing challenge. Rick shares several ways to make your senior living organization website a lead generation tool to increase occupancy.
How Geofencing Can Help Generate Qualified Senior Living Leads
On this episode, Justin Croxton from Propellant Media discusses the use of geofencing technology in digital advertising for senior care and senior living organizations. Our conversation covers what geofencing is, how it’s done to improve the relevance of your advertising, privacy concerns and cost. If you run digital display advertising, this episode is for you.
How to Increase Senior Care CRM Adoption
On this episode, Kristin Hambleton from Continuum CRMÂ shares sage advice for how to properly implement a CRM in your senior living organization in order to improve adoption.
Developing and Executing a Senior Living Social Media Strategy
In today’s more digital world, social media communication is a hot topic for senior living organizations. Whether you’re using it to keep in touch with residents/families or to generate leads for your organization, or plan to, this podcast episode is for you.
How Baby Boomers Will Change the Way You Sell Senior Living
In the next several years, more and more baby boomers will be seeking senior living services, and so the time is now to understand this generation’s attitudes towards aging and how you should be messaging your communities.
How Senior Care Organizations Can Attract and Close Baby Boomers
Senior living organizations are about to experience the challenge of marketing and selling to a new demographic — the Baby Boomer.
Why Being Overly Helpful is the New Way to Market Senior Care
Making a senior care choice can be a difficult decision for caregivers. What if you were able to reach families that are struggling with that decision during their research process and empower them to move forward when they are ready?
Ready to grow your senior care organization?
Let’s start with a conversation.