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How to Turn Your Website Into a Lead Generation Machine

Rick Whittington, Principal, Senior Care Growth and Whittington Consulting

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In this episode, Rick Whittington shares a solocast and discusses a major finding from the 2019 State of Senior Care Sales and Marketing report. Forty-nine percent of senior care organizations report generating enough leads as their top marketing challenge. Rick shares several ways to make your senior living organization website a lead generation tool to increase occupancy.

2019 State of Senior Care Sales and Marketing Report

We surveyed senior living marketing and sales professionals and executives in strategic sales and marketing functions from across the Senior Care continuum.

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