How to Turn Your Website Into a Lead Generation Machine
Rick Whittington, Principal, Senior Care Growth and Whittington Consulting
Rick Whittington, Principal, Senior Care Growth and Whittington Consulting
In this episode, Rick Whittington shares a solocast and discusses a major finding from the 2019 State of Senior Care Sales and Marketing report. Forty-nine percent of senior care organizations report generating enough leads as their top marketing challenge. Rick shares several ways to make your senior living organization website a lead generation tool to increase occupancy.
We surveyed senior living marketing and sales professionals and executives in strategic sales and marketing functions from across the Senior Care continuum.