Posts by Rick Whittington

These are difficult times for the senior housing industry for a variety of reasons. There is the obvious health crisis, where this novel coronavirus is affecting seniors at a higher rate than younger, healthier people. Once an infection is seen in a community, it has a tendency to infect many others. You might be facing […]

The rules have changed almost overnight it seems, and senior care organizations across the spectrum are trying to figure out how to adapt their marketing efforts to generate new leads. Occupancy in U.S. senior housing communities has held fairly steady in the past two years, according to National Investment Center’s Market Fundamentals for Senior Housing: […]

When we talk with senior care sales/marketing professionals, administrators and operators, they all tell us that it’s as important as ever to have a robust online presence. According to our 2019 State of Senior Care Sales and Marketing report, digital marketing was second only to referrals as a lead generation source, and internet searches was […]

Many senior care organizations are in a tough spot when it comes to digital marketing. They know they’re falling behind the times. They see their competitors with new websites, Facebook ads, and stellar reviews across online platforms like Yelp and Google. But how do they find the time? As an operator you have too much […]

In 2018, a traditional marketing and sales approach doesn’t cut it. A sole focus on moving prospects through a marketing and sales funnel can create unwanted friction for the individual.

Your senior care community provides a great service to your residents and their families, but is your website showcasing the quality of care you provide?

For seniors or their relatives, deciding which senior care community is the right one can be difficult. As a sales person, you need to be empathetic and deeply personal in how you communicate.

But, an effective sales strategy starts with a quick response.

Marketing automation software has grown in popularity in recent years and is now commonly used in most industries.

Take a look at these 5 questions to ask yourself when evaluating marketing automation for your senior living organization.

Think of your website as your most important salesperson. Your website never sleeps. It never needs a day off. It can speak to thousands of people at one time.

So how can you update your site to drive more leads.

As a senior living marketer, how can you find a way to produce blog content for your website? Why would you even bother with maintaining a blog at all? Because content marketing is a proven, effective technique that can generate tremendous results. We’ve seen it happen time and again.

Marketing trends can be tricky. Sometimes, a trend can signal the latest and greatest tactic for growing your business. Other times, a trend can turn out to be a passing fad and a total waste of time. So, how do you know which trends to pay attention to?

Today, marketers and sales professionals should be using technology to offer up as much transparency and helpful information as possible. They shouldn’t sell, but rather guide prospects in making a decision that’s right for them or their loved ones.