Recruiting frontline staff for your senior living or elder care communities are incredibly challenging. However, the secret to success lies in strong leadership, a thriving culture, and effective employer branding. On the Senior Care Growth Show podcast, we recently interviewed senior living HR industry expert Kasey Devine from Procare HR.  In the episode called “Navigating […]

The speed of your sales team’s response to web leads, or “speed to lead,” can significantly influence your occupancy rates.

Have you ever wondered what makes a senior living website truly effective? Here are five things your senior living website content must achieve to attract more leads.

Only 29 percent of senior living communities say digital advertising is their most effective lead generation tactic, but 48 percent say they plan to increase spending.

Learn the steps you need to take to create a digital marketing strategy for your senior care business. Use this article as a guide when planning out your strategies, tactics, and goals.

Learn how Senior Care can market online successfully during a global health crisis.

Your website can be the first way someone finds you. But, turning those visitors to leads is easier than you think.

It’s as important as ever to have a robust online presence. And targeting local SEO has a lot of benefits.

Many senior care organizations are in a tough spot when it comes to digital marketing. They know they’re falling behind the times. They see their competitors with new websites, Facebook ads, and stellar reviews across online platforms like Yelp and Google. But how do they find the time? As an operator you have too much […]

In 2023, a traditional marketing and sales approach doesn’t cut it. A sole focus on moving prospects through a marketing and sales funnel can create unwanted friction for the individual.

Your senior care community provides a great service to your residents and their families, but is your website showcasing the quality of care you provide?

For seniors or their relatives, deciding which senior care community is the right one can be difficult. As a sales person, you need to be empathetic and deeply personal in how you communicate.

But, an effective sales strategy starts with a quick response.