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Marketing Senior Living

New Research: The Perception Gap in Senior Living

Senior Care Growth surveyed 700 seniors and caregivers to understand what drives (and stops) the decision to move into senior living. The findings reveal a profound gap between how providers market communities and how consumers actually think, feel, and decide.

Inside the full report, you’ll learn:

  • Why the majority of seniors plan to age in place—and how to reframe your value proposition.
  • How financial fears and affordability perceptions shape every decision.
  • What consumers really want: transparency, social proof, and lifestyle benefits.
  • A 5-step roadmap for sales and marketing leaders to bridge the gap and drive occupancy.

This report delivers clear, data-backed insights and actionable strategies for senior living and healthcare marketing leaders.

Download: Senior Care Report 2025

Are you getting traffic to your website, but struggling to turn those visits into prospective residents or patients?

Lead nurture is one of the most commonly missed opportunities for senior care and senior living organizations. Lead nurture builds relationships with people who are considering getting support from your organization, but don’t have enough contact with you or information to make that decision.

We want to make it easy for you to close this gap – get our lead nurture email templates to use for your company.

Download Our Email Templates

Make your website do the work of finding more qualified leads for you.

Did you know that you can reduce reliance on referral services and get your own direct referrals from the internet? Download the ultimate guide to senior care lead generation to learn how to turn website visitors into prospective residents and patients.

Get the guide as a PDF

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Ready to grow your senior care organization? Let’s start with a conversation.