Resources To Help You Serve More Seniors

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Cover photo - 7 Proven Ways Senior Care Organizations Generate New Business Online

The State of Senior Care Sales and Marketing in 2019

We surveyed senior living marketing and sales professionals and executives in strategic sales and marketing functions from across the Senior Care continuum.

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SCG 2019 State of Senior Care Cover

The State of Senior Care Sales and Marketing in 2018

In this study, we’ll share the results of the survey as well as insights on how to develop a 2018 strategic plan that can help you and your organization surpass the competition and close more sales.

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SCG 2018 State of Senior Care

Senior Care Marketing Podcast

Navigating Senior Living Recruiting and Hiring

On Episode 25 of the Senior Care Growth Show, we interview Kasey Devine, a senior living HR expert from Procare HR.

Building a Successful Senior Care Sales Team

On Episode 24 of the Senior Care Growth Show, we interview Kelly Marcimo, VP of Sales & Marketing EF Senior Care. More than ever, people are going online to research senior living and senior care services.

What You Need to Know About Paid Search and Social Advertising for Senior Care Organizations

On Episode 23 of the Senior Care Growth Show, we interview Ross Tudor, Co-Founder of Hot Corner Digital.

How to Manage Your Online Reputation

An interview Annie Haarmann, the Head of Strategic Consulting, Healthcare and Life Sciences at Reputation.com
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Senior Care Marketing Tips and Insights

Employer branding in senior living

Enhancing Senior Living Employer Branding: Key Strategies for Recruiting Frontline Staff

Recruiting frontline staff for your senior living or elder care communities are incredibly challenging. However, the secret to success lies in strong leadership, a thriving culture, and effective employer branding. On the Senior Care Growth Show podcast, we recently interviewed senior living HR industry expert Kasey Devine from Procare HR.  In the episode called “Navigating […]

Boost Senior Living Community Occupancy by Improving Speed to Lead

The speed of your sales team’s response to web leads, or “speed to lead,” can significantly influence your occupancy rates.

HIPAA Compliant Digital Marketing Solutions for Senior Care

In the ever-evolving landscape of digital marketing, ensuring the security and privacy of sensitive health information has become paramount. For senior care and senior living organizations, this responsibility is particularly crucial. In this blog post, we’ll delve into the world of HIPAA-compliant marketing solutions, exploring their significance, benefits, and the best practices that organizations should […]

Senior Care Guide to Lead Nurtures and Email Templates

Elevate your senior care marketing and build relationships with expertly crafted email nurture sequences and effective email templates.
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