New Research
Why 76% of seniors aren’t considering your community—and how to change their minds.
Senior Care Growth surveyed 700 seniors and caregivers to understand what drives (and stops) the decision to move into senior living. The findings reveal a profound gap between how providers market communities and how consumers actually think, feel, and decide.
This report delivers clear, data-backed insights and actionable strategies for senior living and healthcare marketing leaders.
Why the majority of seniors plan to age in place—and how to reframe your value proposition.
How financial fears and affordability perceptions shape every decision.
What consumers really want: transparency, social proof, and lifestyle benefits.
A 5-step roadmap for sales and marketing leaders to bridge the gap and drive occupancy.
proven ways to generate leads
Get the ultimate guide for getting more residents or patients from your website.
2019 Industry Research
Get the ultimate guide for getting more residents or patients from your website.
2018 Industry Research
In this study, we’ll share the results of the survey as well as insights on how to develop a 2018 strategic plan that can help you and your organization surpass the competition and close more sales.
Your Website is Your New Sales Director: Why Prospects Research Pricing Online Before Ever Calling You
Something fundamental has shifted in senior living sales. Before a family member picks up the phone to call your community, they’ve already made three critical decisions about you. They’ve decided whether you’re trustworthy, whether you’re affordable, and whether you’re worth their time.
Industry Jargon is Killing Your Senior Living Sales
The 2025 Senior Living Sentiment Study reveals a critical communication gap that’s sabotaging your marketing efforts: 67% of consumers are unfamiliar with “Continuing Care Retirement Community (CCRC)” and 80% have minimal or no understanding of “Life Plan Community.”
Why Seniors Think Senior Living is Too Expensive (And How to Change Their Minds)
“I can’t afford that.” Every senior living sales director has heard those four words more times than they can count. But here’s what might surprise you: the cost conversation isn’t happening during your sales presentation; it’s happening the moment a prospect lands on your website. Our 2025 Senior Living Sentiment Study revealed something that explains why so […]
The 76% Problem: Why Most Seniors Aren’t Even Considering Your Senior Living Community (And What to Do About It)
Every senior living sales director knows this scenario: You have a beautiful community, satisfied residents, and strong word-of-mouth referrals. Yet occupancy remains a constant challenge, and your sales team spends most of their time chasing a small pool of prospects who are already “in market.”
Enhancing Senior Living Employer Branding: Key Strategies for Recruiting Frontline Staff
Recruiting frontline staff for your senior living or elder care communities are incredibly challenging. However, the secret to success lies in strong leadership, a thriving culture, and effective employer branding.
Navigating Senior Living Recruiting and Hiring
On Episode 25 of the Senior Care Growth Show, we interview Kasey Devine, a senior living HR expert from Procare HR.
Let’s start with a conversation.