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New Research in 2025: The Perception Gap in Senior Living
Why 76% of seniors aren’t considering your community—and how to change their minds.
Senior Care Growth surveyed 700 seniors and caregivers to understand what drives (and stops) the decision to move into senior living. The findings reveal a profound gap between how providers market communities and how consumers actually think, feel, and decide.
Inside the full report, you’ll learn:
- Why the majority of seniors plan to age in place—and how to reframe your value proposition.
- How financial fears and affordability perceptions shape every decision.
- What consumers really want: transparency, social proof, and lifestyle benefits.
- A 5-step roadmap for sales and marketing leaders to bridge the gap and drive occupancy.
This report delivers clear, data-backed insights and actionable strategies for senior living and healthcare marketing leaders.
Download: Senior Care Report 2025
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The State of Senior Care Sales and Marketing in 2019
We surveyed senior living marketing and sales professionals and executives in strategic sales and marketing functions from across the Senior Care continuum.
The State of Senior Care Sales and Marketing in 2018
In this study, we’ll share the results of the survey as well as insights on how to develop a 2018 strategic plan that can help you and your organization surpass the competition and close more sales.
Senior Care Marketing Podcast
Senior Care Marketing Tips and Insights
