The Pet Factor: Why Pet Policies Can Make or Break Senior Living Marketing Success
“Can I bring my dog?” This simple question immediately eliminates more senior living communities from consideration than most operators realize.
New Research
The Perception Gap in Senior Living
Why 76% of seniors aren’t considering your community—and how to change their minds.
Senior Care Growth surveyed 700 seniors and caregivers to understand what drives (and stops) the decision to move into senior living. The findings reveal a profound gap between how providers market communities and how consumers actually think, feel, and decide.
What’s Inside
This report delivers clear, data-backed insights and actionable strategies for senior living and healthcare marketing leaders.
Why the majority of seniors plan to age in place—and how to reframe your value proposition.
How financial fears and affordability perceptions shape every decision.
What consumers really want: transparency, social proof, and lifestyle benefits.
A 5-step roadmap for sales and marketing leaders to bridge the gap and drive occupancy.
proven ways to generate leads
Are you working harder than ever to get more patients and residents?
Get the ultimate guide for getting more residents or patients from your website.
2019 Industry Research
The State of Senior Care Sales and Marketing in 2019
Get the ultimate guide for getting more residents or patients from your website.
2018 Industry Research
The State of Senior Care Sales and Marketing in 2018
In this study, we’ll share the results of the survey as well as insights on how to develop a 2018 strategic plan that can help you and your organization surpass the competition and close more sales.
Insights from the Blog and Podcast
It’s Not About Age, It’s About Care: Why 29% of Seniors Move Only When Health Changes Everything
The phone rings at 3 PM on a Tuesday. Mom fell, spent two days in the hospital, and the discharge planner says she can’t go home alone. The family has never researched senior living before, but they need a solution by Friday.
Your Residents Are Your Best Salespeople: How Social Proof Converts Skeptical Senior Living Prospects
We’ve been working with senior living communities for years, and I keep seeing the same frustrating pattern. Marketing teams pour thousands into direct mail, professional videos, and events, but prospects remain skeptical. Meanwhile, their happiest residents are sitting right there, the most credible salespeople they’ll ever have.
Your Website is Your New Sales Director: Why Prospects Research Pricing Online Before Ever Calling You
Something fundamental has shifted in senior living sales. Before a family member picks up the phone to call your community, they’ve already made three critical decisions about you. They’ve decided whether you’re trustworthy, whether you’re affordable, and whether you’re worth their time.
Industry Jargon is Killing Your Senior Living Sales
The 2025 Senior Living Sentiment Study reveals a critical communication gap that’s sabotaging your marketing efforts: 67% of consumers are unfamiliar with “Continuing Care Retirement Community (CCRC)” and 80% have minimal or no understanding of “Life Plan Community.”
Why Seniors Think Senior Living is Too Expensive (And How to Change Their Minds)
“I can’t afford that.” Every senior living sales director has heard those four words more times than they can count. But here’s what might surprise you: the cost conversation isn’t happening during your sales presentation; it’s happening the moment a prospect lands on your website. Our 2025 Senior Living Sentiment Study revealed something that explains why so […]
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