The list of challenges can seem daunting: generate more leads, follow up with those leads quickly, nurture them through the sales process, and ultimately increase census.
Where should senior living marketing and sales professionals spend their time and budgets? How do your marketing and sales activities compare to other communities and organizations?
To give some context to these pressing questions, we surveyed senior living marketing and sales professionals and executives in strategic sales and marketing functions from across the Senior Care continuum.
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