New Industry Data
The senior living industry is facing a fundamental disconnect with its target audience.
While operators have developed diverse communities designed to meet a spectrum of needs, a staggering 76% of seniors have not considered moving to any type of senior living or retirement community.
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This finding reveals a market that is not proactively planning for future care but is instead anchored to the powerful emotional and practical desire to age in place. This report unpacks the data-driven reasons behind this sentiment, providing senior living operators with a clear, actionable roadmap to bridge the gap between their offerings and the deeply held beliefs of seniors and their caregivers.
The analysis also includes the crucial perspective of caregivers, whose views often contrast sharply with those of the seniors they support, particularly regarding financial preparedness and the necessity of future care.
New Research
Learn the hidden barriers blocking your sales pipeline and the strategies to overcome them
We studied seniors’ attitudes toward senior living so you don’t have to. The study reveals four significant barriers your target market is facing:
- Senior living is widely regarded as unaffordable.
- The search for both assisted living and senior living is not a planned life transition for most.
- The terminology senior living organizations use to describe it’s product is confusing.
- Seniors are unprepared for their own future.
What’s Included In The Report
Detailed data and analysis about the four sales barriers for senior living communities
A detailed explanation of the mindset of your target market
Perceptions about senior living affordability and pricing, including findings about fee structures and amenities
Data to inform your understanding of the senior’s buyers journey
Perceptions of senior living communities from current senior living residents
Insights and ideas for growth and occupancy so you sell senior living how your target audience want to buy it
Who Should Download This Research Report?
- Sales & Marketing Directors seeking better lead-to-tour conversion and a smoother sales process
- Executive Directors trying to overcome pricing objections
- Venture firms that invest in senior living and want to develop market-entry strategies
Download the Free 22-Page Executive Summary Now