You’ll find your PDF copy of the report below. While you’re here, explore more ways to sharpen your marketing strategy and grow occupancy.
Your Website is Your New Sales Director: Why Prospects Research Pricing Online Before Ever Calling You
Something fundamental has shifted in senior living sales. Before a family member picks up the phone to call your community, they’ve already made three critical decisions about you. They’ve decided whether you’re trustworthy, whether you’re affordable, and whether you’re worth their time.
Industry Jargon is Killing Your Senior Living Sales
The 2025 Senior Living Sentiment Study reveals a critical communication gap that’s sabotaging your marketing efforts: 67% of consumers are unfamiliar with “Continuing Care Retirement Community (CCRC)” and 80% have minimal or no understanding of “Life Plan Community.”
Why Seniors Think Senior Living is Too Expensive (And How to Change Their Minds)
“I can’t afford that.” Every senior living sales director has heard those four words more times than they can count. But here’s what might surprise you: the cost conversation isn’t happening during your sales presentation; it’s happening the moment a prospect lands on your website. Our 2025 Senior Living Sentiment Study revealed something that explains why so […]
The 76% Problem: Why Most Seniors Aren’t Even Considering Your Senior Living Community (And What to Do About It)
Every senior living sales director knows this scenario: You have a beautiful community, satisfied residents, and strong word-of-mouth referrals. Yet occupancy remains a constant challenge, and your sales team spends most of their time chasing a small pool of prospects who are already “in market.”
Enhancing Senior Living Employer Branding: Key Strategies for Recruiting Frontline Staff
Recruiting frontline staff for your senior living or elder care communities are incredibly challenging. However, the secret to success lies in strong leadership, a thriving culture, and effective employer branding.
Boost Senior Living Community Occupancy by Improving Speed to Lead
The speed of your sales team’s response to web leads, or “speed to lead,” can significantly influence your occupancy rates.
Schedule a strategy session and we’ll review your current marketing and sales strategies and identify gaps/room for improvement.